I used my graphic design expertise to design this as my personal business logo. I applied a monochrome teal palette that uses visual branding guidelines to pair with its matching monochrome yellow ochre assets.

My design aesthetic is bold, geometric, eye-catching artistic design, and I structured my "LM" initials into a square badge. The primary colors used are teal and navy blue. Teal is often associated with creativity and clarity, while navy blue conveys professionalism and reliability. I applied a monochrome teal palette that uses visual branding guidelines to pair with its matching monochrome assets. I used my graphic design expertise to craft an entire original font based on the monogram. The typography is geometric and modern, with each letter composed of bold, block-like shapes. The use of negative space within the letters adds a contemporary and clean aesthetic. The initials "LM" are combined in a square block monogram to the left of the text. This block-style monogram is simple and creates a strong, memorable mark that can be used independently. The text is arranged in a grid format, with each word occupying a separate line and divided into segments. This structured approach reinforces the modern and organized feel of the design. Negative space is effectively used within the letters and the overall layout to create a visually balanced and appealing design. It helps in creating clear distinction and legibility of each letter and element.