The poster uses bold primary colors (red, blue, and yellow) which grab attention and convey energy. The use of contrasting colors (red text on a blue background, yellow text on a red background) ensures high readability and visual impact. The use of bold, sans-serif fonts makes the text easily readable from a distance and conveys a sense of importance and excitement. The different text sizes and weights create a clear hierarchy, guiding the viewer's eye through the most important information first (the band name and event details). Using matchbooks to contain the words "Caught," "In," and "Your Pockets" is a creative way to incorporate the theme into the design. Each matchbook is given a distinct color to differentiate the words while maintaining a cohesive look. Consistent use of fonts across the poster ensures a uniform and professional appearance, which helps in maintaining the overall aesthetic appeal. The "FREE!" text is highlighted in red and is larger than the surrounding text, acting as a call to action and emphasizing that the event has no entry fee, which can attract more attendees.